Tuesday 12 October 2010

Two Different Worlds

Several events over recent weeks have prompted us to think about how the art world goes about showing and selling art. It seems there are two main styles - formal and informal.

In previous posts we have written about Gallerina and their friendly, relaxed approach, the open-plan exhibitions at Richmond Station where you can browse at leisure all day long if you want and the Matombo sculpture displays with their "have a go yourself" feature.

These ways of seeing and buying art are easy, enjoyable and fun.

On the other hand, some of the commercial galleries we have visited have made us feel quite uncomfortable, even nervous, as though we don't belong to their exclusive art-set.

We went into such a gallery a few weeks ago. The walls were plain, cold white. The pictures and ceramics were displayed in neat, rigid rows, with official looking descriptions, equally neatly aligned next to them.

The owner was just as rigid and predictable. He hovered in the background looking almost like one of his works of art (perhaps a self-installation?). We were "allowed" to wander round the displays. But when we stopped at a picture, he pounced and gave us a lengthy lecture about the artist's life and the concepts behind this amazing work of art. Oh, and he owned a collection of works by that artist too.

We rapidly worked our way back to the door and left the gallery dazed by the intense experience. Time for a coffee and large slice of cake to wind down!

Like most people, we are interested in art for the pleasure it gives us. We can admire the skills of the artists and collect the works we find attractive. We want to enjoy the experience. Gallery owners and curators can help us to learn about the art we are interested in, help us to choose which pieces of art to buy and put us at ease. If we are comfortable and relaxed, we might even spend more money than we ought to.


Love Your Art,
Vicky and Vince

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